Targeting, scheduling and A/B tests

Who sees a shape#

Each shape can be limited to certain visitors. Turn on Responsive in the Builder toolbar, select the shape and open Basic → Visibility conditions:

Use it for member-only offers, B2B prices for a customer group, or a shape that makes sense in one language only.

Schedule a map#

A map can switch itself on and off by date — handy for seasonal campaigns.

1. Open the project's Canvas tab.
2. Under Schedule (optional) set Show from and/or Show until.

Outside the window the map is hidden everywhere: home page, embeds and iframes. Leave a date empty for an open start or end. Dates use the shop's time zone.

A/B test two maps#

Compare two versions of a map — a different photo, layout or call to action — to see which sells more.

1. Build the second version as a separate project and note its slug.
2. In the first project, open Styles → Card (Tooltip) Style → A/B test.
3. Turn on Split visitors between this map and a variant map.
4. Enter the Variant map slug (B) and the share of visitors who see this map in % to A (default 50).

Each visitor is assigned to one version and keeps seeing it for 30 days. Because the versions are separate projects, their clicks and add-to-cart conversions appear separately in Analytics. Once you have a winner, turn the test off.